START HERE
- Define and then target your market
- Write to help. When you provide helpful information to your target market they will give you something in return. Initially it will be their name and email address.
- In the beginning: Don’t charge anything!
- Always keep this in mind: Lists = Income (When you know what do with them).
- If you market – like most small business owners – to everyone, you market to no one! You must target your market and give them something valuable
- Become visible to your existing customers and prospective customers.
FORM A PLAN
Get some help to get seen. Local services can get your business seen.
Many successful small businessmen who understand the importance of defining their marketing budget, choose to use 5 to 7 percent of their gross annual sales as their marketing budget. Sure you have to define your expenses. You can start here for an overview.
You will often hear, “I just can’t afford to pay for marketing right now!” Here’s what they should understand if they want to stay in business: You just can’t afford to NOT to pay for marketing!”
Along with salaries for employees, utilities like gas and electric, rent, advertising, etc. etc. You just can’t afford NOT to pay for marketing!
Yup, it’s worth saying twice; marketing must be part of the cost of your doing business.
To grow in 2018 it’s important to learn the “why” and then the “how to” use digital marketing.