Who You Working With?
“Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.”
Source: https://www.sparkol.com/
1. Innocent: Wholesome, pure, natural, safe, clean, happy
2. Explorer: self-directed, innovative, individualized, adventurous, exciting
3. Sage: Expert, teacher, smart, expert, quality oriented
4. Hero: winner, competitive, be the best, make a difference, provide heroic service
5. Outlaw: rebel, shocking, counter cultural, wild man/woman, like to challenge outdated rules
6. Magician: Love magical moments, spiritual, holistic, visionary, miracle workers
7. Regular Guy/Gal: Not pretentious, reliable, practical, sense of belonging, procedure-oriented
8. Lover: Intimacy, sensuality, sense of belonging, attractive, sexy, indulgence, sense of style
9. Jester: Fun, playful, impulsive, spontaneous, a little chaos is good for the soul
10. Caregiver: Altruistic, compassionate, empathetic, anticipate people’s needs, nurturing
11. Creator: Willing to experiment and take risks, innovator, turn dreams into reality
12. Ruler: Stable, take decisive action, efficient, in control, like being the biggest, best
13. The Disciplined Achiever: Disciplined, rigorous, consistent, fastidious, methodical